In ancient time people loved to decorate themselves with the things of nature. The wildflowers and leaves, the woods and stones, and the bones of wild animals were the ingredients of their jewelry. Then the age of metals came and man learned the use of metals. They used those metals to build their jewels and to decorate themselves. From old ages to the modern day everyone from poor to middle class or rich was attracted to jewelry.
Like in many other fields jewellery is made by high skilled individuals. From old days the jewelry making has become a source of business for lots of people. Many jewelers set up their little jewelry stores. People who love to wear jewelry come to these stores and choose from the creations or make an order to get their desired piece. Many purchase jewelry as assets for the rough times, and some purchase only to show off their wealth.
Now a day’s many jewelry stores have been opened throughout the world. Small or big every jeweler is trying to catch the eyes of the buyers. Big brands open their stores in the areas looking at the society of that place. They decorate the stores such way that people automatically get attracted towards them. Sometime they engage popular celebrities to endorse the brand and sometimes to inaugurate the stores. These give a boost to their business. The general public comes to see them which also give them the opportunity to look at the jewelry collection in the stores. Today one can find various jewelry stores for specific kind of jewelry such as stores for gold, diamond, silver, costume and even stores especially made for wedding collections. These stores often sell jewelry of their own brand as well as of other brands. Now there are also shopping malls exclusively set up for jewelry stores only. Though the price of gold has increased but still the gold jewelry retains its charm among the people. Diamond jewelry is also very popular among the ladies. Now day’s platinum is also in fashion. But that is too expensive and one can hardly afford it.
But the fashion of the day is the custom jewelry. One can find many jewelry stores which sell different kinds of custom made jewelry. Many jewelry houses have recreated the tribal and ancient jewelry into custom jewelry. That kind of jewelry is not very expensive but fashionable and happening.